PURCHASING EXPERIENCE AND REFERENCE GROUP FOR PURCHASING DIGITAL MARKETING PRODUCTS

Electronic Marketing and Purchasing

In the past thirty years, we have moved from the traditional exchange models of “explaining” and “managing” to the phenomena of the electronic revolution in buyerseller networks, the development of network formations, and the impact of electronic communications such as electronic data interchange (EDI) and the internet on electronic commerce. These network approach models emphasize “understandi...

Stable Group Purchasing Organizations

In this paper, we study the stability of Group Purchasing Organizations (GPOs). GPOs exist in several sectors and benefit its members through quantity discounts and negotiation power when dealing with suppliers. However, despite several obvious benefits, GPOs suffer from member dissatisfaction due to unfair allocations of the accrued savings among its members. We first explore the benefits of a...

Group purchasing arrangements: issues for states.

Policymakers in several states have introduced legislation to establish GPAs for small businesses. Earlier this year, H.R. 660 was introduced in the U.S. House of Representatives and S. 545 was introduced in the Senate. These bills seek to establish federally regulated association health plans (AHPs; these are one type of GPA). President George W. Bush has actively promoted similar proposals.

Group Purchasing Alliances For Small Employers

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...